Case Study-Mudra Home

Mudra Home

About Mudra Home

Mudra Home is an Indian Based website for world class financial products spread across the geography of India. Their objective is to carry out business of providing solutions and services to financial services and consultation, debt collection, recovery and arrangements.

Challenge

Challenge

Mudra Home website was designed perfectly for the financial services and solutions for the Indians. It includes all the important information and services that make it worth to visit.  Even though they provide all the financial service , still people were not able to reach them.  They were struggling with the ranking on search engines.

To get better results in search engines , they contacted us on 29 Nov 2017.  After website analysis we came to know that website requires SEO optimization along with the resolution to the technical issues.  So we strategize a plan including various marketing techniques to improve ranking and visibility of client's website.

Campaign Strategy

Our team of SEO analysts and technical experts have analysed and studied the website, its industry, competitors, current trends, and based on those findings they designed a powerful, systematic, strategic and scalable solution.

Solution

On-Page Strategy

On-Page Strategy

  • Competitors Analysis
  • Initial BackLink Analysis
  • Google Penalty Check
  • Optimized Website to Improve Page Speed
  • Optimized Meta Tags of website pages
  • Optimized heading tags
  • Added Alt Tags for images
  • Optimized website content for targeted keywords
  • Implemented Schema Markups and Breadcrumb Rich Snippet on the web pages
  • Unique Content was included in web pages
  • Google Business Page Integration
  • Implemented all SEO standard elements like, sitemaps, robots.txt, Noodp, NoYdir, etc.
  • Setup of Google Analytics , Google Webmaster, Bing Webmaster to track traffic report and visibility in various search engines.
  • Optimized the website regularly to keep the website search engine friendly.
Off-Page Strategy

Off-Page Strategy

To increase website's overall prominence on search engines, we devised an off page strategy to create good quality backlinks and increase social visibility. Thus increasing the keyword ranking and website traffic.

  • At the initial phase of the campaign, we performed an in depth Backlinks Analysis of the website.
  • Created Quality Backlinks with unique and Informative Details of Website URL's to the third party websites. We Performed below defined activities to increase website Prominence and visibility.
    • Social Bookmarking
    • Local Listing
    • Business Listing
    • Image and Video Sharing
    • PDF Submission of BlogPost
    • Infographic Promotion
    • Quora submission
    • PR Submission

Our team successfully accomplished all the above mentioned activities and organized the process in the most efficient and seamless way. To achieve our targeted result, we used focused tools and techniques to make necessary changes. This resulted in better performance of website across all search engines and thus directly increasing the potential traffic that will lead to conversions.

The Result of Our Work

The project is currently supported by our top SEO specialist and technical experts for further improvement. Client is satisfied with the work done by our team and has good things to say for the SEO Strategy used by us.

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