Case Study-Mudra Home

Mudra Home

About Mudra Home

Mudra Home is a complete financial solutions platform providing world class financial products across India. A reliable financial solution provider that aims at spreading “Financial Literacy” among its customers. Their objective lies in providing innovative solutions that comprise of financial services and consultation, debt collection, recovery and arrangements.



The website for Mudra Home is uniquely designed providing financial services and solutions for Indian customers across the nation. All the important information and services pertaining to finance are listed on the website which makes it worth a click. Even after being able to deliver all the necessary information, Mudra Home’s website was unable to reach out to its target audience. They were struggling to gain higher rankings on search engines.

In order to get better search engine ranking results, Mudra Home got in touch with TheConversions on November 29, 2017. After a thorough website analysis our SEO experts concluded that website is in a dire need of SEO optimization along with a resolution for technical glitches. We crafted a plan that focused on effective marketing techniques to improve ranking and visibility of client’s website.

Campaign Strategy

Our team of SEO analysts and technical experts comprehensively analyzed and studied the website, its industry competitors and current industry trends. Based on the research they designed a powerful, systematic, strategic and scalable solution.


On-Page Strategy

On-Page Strategy

  • Competitors Analysis
  • Initial BackLink Analysis
  • Google Penalty Check
  • Optimized Website to Improve Page Speed
  • Optimized Meta Tags of website pages
  • Optimized heading tags
  • Added Alt Tags for images
  • Optimized website content for targeted keywords
  • Implemented Schema Markups and Breadcrumb Rich Snippet on the web pages
  • Unique Content was included in web pages
  • Google Business Page Integration
  • Implemented all SEO standard elements like, sitemaps, robots.txt, Noodp, NoYdir, etc.
  • Setup of Google Analytics , Google Webmaster, Bing Webmaster to track traffic report and visibility in various search engines.
  • Optimized the website regularly to keep the website search engine friendly.
Off-Page Strategy

Off-Page Strategy

To increase website's overall prominence on search engines, we devised an off page strategy to create good quality backlinks and increase social visibility. Thus increasing the keyword ranking and website traffic.

  • At the initial phase of the campaign, we performed an in depth Backlinks Analysis of the website.
  • Created Quality Backlinks with unique and Informative Details of Website URL's to the third party websites. We Performed below defined activities to increase website Prominence and visibility.
    • Social Bookmarking
    • Local Listing
    • Business Listing
    • Image and Video Sharing
    • PDF Submission of BlogPost
    • Infographic Promotion
    • Quora submission
    • PR Submission

Our team successfully accomplished all of the above mentioned actions and implemented the strategies efficiently and seamlessly. To achieve our targeted result, we used focused tools and techniques to make necessary changes. This resulted in better performance of the website across all search engines and thus directly increased the potential traffic that lead to conversions.

The Result of Our Work

The project is currently supported by our top SEO specialists and technical experts for further improvements (which they implement from time to time). Client is content with our SEO strategies and holds positive views about our services.

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