Case Study-Personal Training Master

Personal Training Master

About Personal Training Master

Jazz Alessi, an elite personal trainer based in London, United Kingdom, is a certified nutritionist and weight loss expert. He holds extensive experience of training Olympic athletes, fighters, marathon runners and showbiz celebs. Jazz Alessi offers personal training, nutrition services, Pilates training and sports injury rehabilitation tailored to his client’s unique needs.

Jazz Alessi has been providing his distinguished services across London and the surrounding areas including Canary Wharf, Hackney, Shoreditch, Islington, Kensington and more.



The client’s website - was designed and developed professionally but it had certain data that required the attention of an expert optimization team. This action was crucial in order to make the website search engine friendly and accessible to the user.

Once the client got in touch with us, our team analyzed the website and notices few technical glitches. The website was loaded with content that needed to be optimized. Our expert team devised an effective strategy. We implemented all the vital elements of SEO to make the website search engine friendly and increase its visibility across all channels.

Campaign Strategy

Our team of qualified and experienced SEO experts, digital marketing professionals and developers carefully analyzed the website according to the latest industry trends and competitors. During the first phase we came up with a strategy to build backlinks and to resolve all the technical issues predominant on the website.

While analyzing, we inferred that the website required an extensive approach for Search Engine Optimization to improve its visibility and ranking in SERP. We analyzed several other elements, such as:

  • Speed,
  • Bounce rate,
  • Conversion rate
  • SSL certification
  • Duplicate issues

Based on the above analysis, we proposed an effective strategy to the client.


On-Page Strategy

On-Page Strategy

  • Analysis of website’s structure and recommendations to improvise.
  • Optimization of webpages to improve Page speed
  • Optimize Images and add Alt Tags
  • Optimized Meta Tags and Heading Tags
  • Linked Social Media Accounts to the website
  • Added Breadcrumb and breadcrumb schema on all website pages
  • Updated the navigation to make the pages more reachable to the users
  • Fixed duplicate blog pages’ issue
  • Added Nofollow tag on all outbound links
  • Fixed dead pages’ issue
  • Added HTML and XML sitemap
  • Google Business Page Integration
  • Implemented all standard elements of SEO like, sitemaps, robots.txt, NOODP, NOYDIR, etc.
  • Setup a Google Webmaster, Bing Webmaster account for the website to monitor and maintain their website’s presence in Google and Bing Search results.
  • Setup a Google Analytics account for the website to tracks and reports website
  • Optimised the website regularly to keep the website search engine friendly.
Off-Page Strategy

Off-Page Strategy

The focus of our OFF page strategy was to build relevant and quality backlinks for the client’s website, so that it could help in improving the prominence of website on Search Engines, which would provide a positive impact in the keyword rankings and the website traffic.

  • Performed an in-depth Backlinks Analysis of the website at the beginning of the campaign.
  • As the client provides services in the province of London, we searched for relevant Local websites to increase more prominence in Local Area.
  • Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
    • Social Bookmarking Websites
    • Directory Submission Websites
    • Local Listing Websites
    • Business Listing Websites
    • Image Sharing Websites
    • Video Sharing Websites
    • Document Sharing Websites
    • Infographic Sharing Websites
    • Question Answer Websites
    • Classifieds
  • Analysed the backlinking strategy of top competitors and then created links on them to acquire more quality backlinks for website.
  • Regularly posted updates on the Social Media profiles of the client.

Our team accomplished all of the above mentioned on-page and off-page actions in an organized manner. We used focused techniques and approaches to achieve our set targets.

After implementation of our SEO and audit recommendations, the website started performing well across all search engines. We noticed a dramatic change in the ranking positions of keywords.

The Result of Our Work

  • We improved the quantity and quality of backlinks.
  • We upgraded the brand’s overall image.
  • We enhanced the reach of the website to its potential customers.
  • We significantly increased its social media presence.

Client is content with the SEO practices applied by our specialists for his website and is happy to have us as his digital marketing partners. Our diligent SEO experts are working regularly on the project to maintain its Brand Reputation and to improvise its User Visibility.

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