Case Study-Self Drive

Self Drive

About Self Drive

Our Client, Self Drive is first online rent a car company in UAE to host All Electric cars . They are serving " Express Rental " for on demand rentals and B2B with "Micro Lease" all this with the help of Web portal, App and Ground Promotion.

Challenge

Challenge

Self Drive Web Portal was professionally designed, with all the elements that make it worth visiting. Even though web development included all the important aspects for visitors, it was struggling with the ranking and traffic. They were unable to identify the problems.

So, one day they contacted us for the SEO services. After the website analysis, we came to a conclusion that website has some technical issues and need optimization, so we devised a strategy to achieve targeted ranking and visibility to the client's website.

Campaign Strategy

Our team of SEO analysts and technical experts have analysed and studied the website, its industry, competitors, current trends, and based on those findings they designed a powerful, systematic, strategic and scalable solution.

Solution

On-Page Strategy

On-Page Strategy

  • Analysis of Website Structure and Recommendation
  • Optimized Website to Improve Page Speed
  • Optimized Meta Tags of website pages
  • Optimized heading tags
  • Added Alt Tags for images
  • Optimized website content for targeted keywords
  • Implemented Schema Markups and Rich Snippet on the web pages
  • Unique Content was included in web pages
  • Removed Hidden content issue
  • Fixed Dead Pages Issue
  • Implemented all SEO standard elements like, sitemaps, robots.txt, Noodp, NoYdir, etc.
  • Setup of Google Analytics and set Goal, Filters etc.
  • Setup of Google Webmaster to track traffic report and visibility in various search engines.
Off-Page Strategy

Off-Page Strategy

To increase website's overall prominence on search engines , we devised an off page strategy to create good quality backlinks and increase social visibility . Thus increasing the keyword ranking and website traffic.
  • At the initial phase of the campaign, we performed an in depth Backlinks Analysis of the website.
  • Submitted Unique and Informative Details of the website targeted URL’s to the third part websites and created quality Backlinks.
    • Social Bookmarking sites
    • Local Listing Sites
    • Image Promotion in Social Media Platform
    • Gift Voucher/Discount Coupon Promotion
    • Guest Review / Testimonial Promotion On Social Platforms
    • Infographic Promotion
 
  • Submitted Blogs and Articles written for the website on third party content sharing websites.  Emphasize was given more on Local websites to increase visibility of the Client's website.
  • Converted the articles and blogs into PDF files and shared them on top quality PDF sharing websites. To promote them further, we bookmarked the URLs of the published PDF files on social bookmarking websites.
  • Optimized Google Business Page for the Local Users.
With the implementation of our SEO and audit recommendations as well as other social promotions , the website visibility performed well across all search engines and thus directly increasing the potential traffic that will lead to conversions.  

The Result of Our Work

The Client is satisfied with the results that our team has helped them achieve and only has good things to say about the team who have developed and implemented a powerful and in-depth SEO strategy. Moreover, the project is currently supported by our top SEO specialist and technical experts.

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