Case Study-Techrev

Techrev

About Techrev

Techrev is a leading Enterprise Software Development Application company. They are excelling towards transforming ideas into reality with a quick drag and drop service for creating applications instead of going through the tedious process of developing lengthy programs.

Client’s website was designed in a simple manner with a purpose to make developers’ task easier with the use of software. But the website was not optimized for search engines and thus did not receive a prominent position in search engine results.

Challenge

Challenge

The company had a versatile and functional website with multiple features and software to assist people. It had many dedicated sections for different software products. However, the client was not content and wanted to make it more reachable to a larger sect of people looking for services that they were offering. In order to meet the requisite objective, the client employed our services to improve the overall rankings and traffic of the website.

After the initial analysis, we found that along with solving the technical issues, the website was in high need of Search Engine Optimisation, thus we began supervising the components of the SEO program that needs to be tailored according to the business goals.

Campaign Strategy

Our team of qualified and experienced SEO experts, digital marketing professionals and developers assiduously analyzed the website according to the latest trends and its industry competitors. During the first phase we devised a strategy to build backlinks and to resolve technical issues predominant on the website.

While analyzing, we concluded that the website requires an extensive approach for Search Engine Optimization to improve its visibility and ranking in SERP. We analyzed several elements, such as:

  • Speed,
  • Bounce rate,
  • Conversion rate
  • SSL certification
  • Duplicate issues

Based on the above analysis, we proposed an effective strategy to the client.

Solution

On-Page Strategy

On-Page Strategy

  • Analysis of the website’s structure and recommendations to improvise.
  • Optimisation of webpages to improve Page speed
  • Optimise Images and add Alt Tags
  • Optimise Meta Tags and Heading Tags
  • Link Social Media Accounts to the website
  • Added Breadcrumb and breadcrumb schema on all website pages
  • Updated the navigation to make it more reachable for the users
  • Fixed duplicate blog pages’ issue
  • Added Nofollow tag on all outbound links
  • Fixed dead pages’ issue
  • Added HTML and XML sitemap
  • Google Business Page Integration
  • Implemented all standard elements of SEO like, sitemaps, robots.txt, NOODP, NOYDIR, etc.
  • Setup a Google Webmaster , Bing Webmaster account for the website to monitor and maintain their website’s presence in Google and Bing Search results.
  • Setup a Google Analytics account for the website to track and report website
  • Optimised the website regularly to keep the website search engine friendly.
Off-Page Strategy

Off-Page Strategy

The focus of the OFF page Strategy was to build relevant and quality backlinks for the client’s website, so that it could help in improving the prominence of website on Search Engines, which in turn would give a positive impact in keyword rankings and the website traffic.

  • Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
  • Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
    • Social Bookmarking
    • Local Listing
    • Business Listing
    • Image and Video Sharing
    • PDF Submission of BlogPost
    • Infographic Promotion
    • Quora submission
    • PR Submission
  • Regularly posted activities on the Social Media profiles of the client.
 

Our team accomplished all of the above on-page and off-page actions in an organized manner. We implemented focused techniques and approaches to achieve our set targets.

After implementation of our SEO and audit recommendations, the website started performing well across all search engines. A dramatic improvement in the ranking positions of keywords was noticed.

The Result of Our Work

The set objectives were achieved by our expert team and the overall visibility and usability of the website also improved productively. The client was satisfied with the comprehensive results and seemed happy to have us as their digital marketing partner.

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