The lines between interrelated services are often blurred and so is the case with SEO and SMO. Any digital marketing agency in India can and will provide both services but for that one will have to understand the nuances of both. Agreed that the ultimate purpose of both is to increase the traffic but both vary in terms of the platform that they use. A website or a landing page is a must for both though. So getting that done through a website designing company anywhere in India or even Bhopal would be the starting point.
Taking help from an SEO service provider in India would definitely be a third step. But the second would be to understand these differences on one’s own. Some major differences are:
- The platforms
The major difference is that of the platform both these search optimizations use. Where one uses search engines and keywords the other uses social media platforms for optimizing the search related to a business. Hire an SEO consultant in India or SMO services in India to reach out to both platforms simultaneously or separately. - The reach
The social media platforms however numerous are still limited to Facebook, Twitter, Instagram, Pintrest and other such. Local SEO services in India provide for a much widespread reach as the search engines work on keywords for which the scope is wider than an SMO.
Another similarity between the two is that white label SEO services available in India can be used for both SEO and SMO. Hire an SEO company in Bhopal or an SEO company in Mumbai for reaching out to the customers but irrespective of who is hired the differences and similarities between these two elements will exist.