Your Customers Are Scrolling Facebook and Instagram Right Now. Are Your Ads Reaching Them?
Most businesses spend money on Meta Ads and get reach, likes, and impressions — but not customers. The problem is almost never the platform. It is the targeting, the creative, or the tracking. We fix all three.
Meta Ads Work. But Not the Way Most Agencies Run Them.
India has over 400 million Facebook users and 230 million Instagram users. The audience is there. The problem is that most Meta Ads campaigns are built to look busy — lots of ad sets, lots of creatives, lots of reports — while the actual business result stays flat.
We have audited hundreds of Meta accounts and the same issues come up repeatedly: audiences that are too broad to ever convert, creatives running long past the point of fatigue, tracking that stopped working after an iOS update and nobody noticed, and campaigns optimising for the wrong objective so the algorithm is actively working against you.
We start every engagement with a full account audit. We tell you what is broken, what is wasted, and what is working — before we ask you to spend another rupee.
Why Most Meta Ads
Campaigns Fail to Deliver
These are the six issues we find in almost every account we audit.
Audiences That Are Too Broad
Targeting everyone in India aged 18–65 interested in “business” is not a strategy. It is a way to spend money on people who will never buy. Effective Meta targeting combines interest layers, behavioural signals, and custom audiences built from your actual customer data.
Creative Fatigue Nobody Noticed
Meta's algorithm eventually shows your ad to the same people repeatedly. When frequency goes up and CTR drops, your cost per result climbs. Most campaigns run the same creatives for months without anyone catching the signal. We replace creatives before fatigue hits, not after performance collapses.
Broken Tracking After iOS 14
Apple's privacy changes broke Meta Pixel attribution for a significant portion of iOS users. If you are not running Conversions API alongside Pixel, you are under-counting conversions by 20 to 40 percent. Your campaigns are optimising on bad data — and the algorithm does not know what is actually converting.
Wrong Campaign Objectives
Running a Traffic objective when you want sales tells Meta to find people who click links — not people who buy. Running an Engagement objective fills your comments with people who like posts but never convert. Objective selection is one of the most impactful decisions in campaign setup and one of the most commonly done wrong.
Landing Pages That Lose the Sale
Even a perfect ad delivers zero results if it sends people to a slow, confusing, or generic landing page. The message on the ad must match the message on the page. The page must load in under three seconds on mobile. The CTA must be clear and above the fold. Most campaigns fail here, not in Ads Manager.
No Retargeting Architecture
Most people do not buy on the first visit. A well-structured retargeting system follows your warm audience — website visitors, video viewers, lead form openers — with increasingly specific messages as they move down the funnel. Running only cold traffic with no retargeting leaves the majority of your budget's potential untapped.
Full-Service Meta Ads
Management
Everything required to build, run, and grow a Meta Ads program that generates real business results.
Audience Strategy and Targeting
We build your targeting architecture from the ground up — interest and behaviour layers for cold audiences, lookalikes built from your best customers, and custom audiences from your website visitors, customer lists, and video viewers. Each audience segment gets its own ad set so we can read performance clearly and scale what works. We do not dump everything into Advantage+ and hope for the best.
Creative Production
Our in-house team produces the ads — static images, carousels, Reels, and short video ads. We research what formats and visual styles are performing in your category, write the copy, design the assets, and deliver multiple creative variations ready for testing from day one. When a creative starts to fatigue, we produce fresh variations before performance drops. You do not need to brief a separate design team or source stock images.
Conversion Tracking Setup
We implement Meta Pixel, Conversions API for server-side tracking, and UTM parameters for Google Analytics attribution. This three-layer setup recovers the conversion signal lost to iOS privacy changes and ad blockers, giving the algorithm accurate data to optimise against. If you are starting fresh, we do this as part of onboarding. If you already have tracking, we audit it and fix what is broken before launching any campaigns.
Retargeting and Funnel Sequences
We build retargeting audiences for every stage of your funnel — people who visited your site, those who watched your videos, users who opened a lead form but did not submit, and cart abandoners for ecommerce. Each segment gets a different message matched to where they are in the buying process. This is where the majority of your budget's efficiency comes from, and it is the part most campaigns skip entirely.
A/B Testing Framework
We run structured creative and audience tests throughout the campaign — hypothesis-driven tests that answer specific questions about what is driving performance. We test one variable at a time so results are readable, document winners and losers so knowledge compounds over time, and use learnings to inform both Meta Ads and your broader marketing. The longer we run, the sharper the targeting and creative gets.
Scaling and Optimisation
Once we have winning creative and audience combinations, we scale methodically — budget increases that do not trigger the learning phase, campaign duplication for parallel audience testing, and CBO vs ABO structures chosen based on your objectives. We monitor for ad fatigue, audience overlap, and delivery issues daily. When something underperforms, we cut it fast. When something works, we scale it before the window closes.
Not Sure If Your Current Meta Ads Are Set Up Correctly?
We will audit your account for free — targeting, creative, tracking, and structure — and show you exactly where the budget is going and what should change.
Get Your Free AuditThe Right Format
for Every Goal
Choosing the wrong ad format costs you performance. Here is what each format does best and when to use it.
Single Image Ads
The simplest format and often the strongest performer for direct response. A clear, high-contrast image with a single compelling message cuts through a busy feed faster than anything complex. Best for product launches, offers, and remarketing to warm audiences who already know who you are.
Carousel Ads
Multiple frames let you show different products, walk through a process step by step, or tell a sequential story. Ecommerce brands use carousels to showcase product ranges; service businesses use them to walk through how their process works. Higher engagement time than single image, and each card can link to a different URL.
Reels and Video
Meta aggressively promotes video content across Facebook and Instagram Reels. Short-form video — 15 to 30 seconds — has the lowest CPM of any format, making it efficient for top-of-funnel reach. The first three seconds determine whether someone keeps watching. We script and produce video ads designed to hook immediately and deliver the message before someone swipes.
Lead Gen Forms
In-app forms that pre-fill from the user's Facebook profile. No landing page required — the user submits their details without ever leaving Meta. Lower friction than sending people to a website, which typically means more leads at a lower CPL. Works best for service businesses, education, real estate, and anything where a callback or brochure request is the conversion.
Dynamic Product Ads
Automatically show each person the exact products they browsed on your website. The ad is personalised at scale — someone who looked at running shoes sees running shoes, not a generic brand ad. Dynamic Product Ads are the highest-converting retargeting format for ecommerce and can be combined with cross-sell and upsell logic based on purchase history.
Collection Ads
A hybrid format combining a hero image or video with a product catalogue below it. Clicking opens a full-screen instant experience without leaving the app. Particularly effective on mobile for fashion, home decor, and lifestyle brands where browsing experience matters. Lower drop-off than sending traffic to a mobile website.
How We Run
Your Meta Ads
Four phases from account audit to scaled, profitable campaigns.
Audit and Strategy
We start by auditing your existing account or business — what has been tried, who your best customers are, and what your competitors are doing. This produces a targeting architecture, creative brief, and campaign structure before anything goes live.
Setup and Creative Production
Tracking goes in first. Then we produce the first batch of creatives — multiple formats and variations — and build the campaign structure in Ads Manager. Everything is reviewed and tested before the first rupee is spent.
Launch and Learning Phase
Campaigns go live and we monitor performance daily during the learning phase. We watch for delivery issues, audience overlap, and early creative signals. We let the algorithm gather data while observing closely.
Optimise and Scale
Once we have enough data, we cut underperformers, scale winners, and introduce new creative tests. Budget increases are done methodically to avoid resetting learning. As results stabilise, we expand to new audiences and formats to grow reach without sacrificing efficiency.
What Fixing a Broken
Meta Ads Account Looks Like
A D2C skincare brand came to us after six months of declining ROAS and rising CPLs on Meta.
From 1.8x to 5.4x ROAS in 90 Days — Without Increasing Ad Spend
The brand had been running Meta Ads for over a year with an agency. ROAS had dropped from a strong 4x to under 2x over six months. They were about to increase budget to try to compensate.
Our audit found four core problems: the Pixel was firing incorrectly on thank-you pages, causing the algorithm to count incomplete checkouts as purchases. The audience targeting was a single broad interest set with no segmentation. Retargeting was limited to a 30-day website visitor audience with no funnel structure. And the same three static creatives had been running for four months with no refresh.
We fixed tracking first — implementing Conversions API and correcting the Pixel events. This alone changed the data the algorithm was optimising against. Then we rebuilt the audience structure with cold, warm, and hot layers, produced twelve new creative variations, and launched a three-stage retargeting sequence. Within 90 days, ROAS reached 5.4x at the same monthly ad spend.
Industries Where We
Consistently Deliver
Meta Ads work across categories. These are the verticals where we have the deepest track record.
D2C Brands and Ecommerce
Product catalog ads, Instagram Shopping, and dynamic retargeting that turn browsers into buyers. Fashion, beauty, health, food, and lifestyle brands selling direct to consumer at meaningful scale.
Real Estate and Education
Lead generation campaigns with in-app forms and landing pages that deliver qualified enquiries at predictable cost per lead. Developers, brokers, coaching institutes, and universities running volume lead campaigns.
Health, Wellness and Clinics
Patient acquisition campaigns for clinics, diagnostic centres, fitness studios, and healthcare brands — with careful creative compliance for regulated categories. Lead gen and appointment booking as primary objectives.
B2B and Professional Services
Webinar registrations, lead magnets, and thought leadership campaigns targeting decision-makers. Lower CPMs than LinkedIn with powerful interest-based targeting. SaaS, consulting, legal, and financial services.
Restaurants, QSR and F&B
Offer and event promotion, delivery app driving, and loyalty campaigns for food and beverage brands. Local audience targeting with radius precision for brick-and-mortar locations across multiple cities.
Consumer Apps and SaaS
App install campaigns, free trial acquisition, and user activation sequences. Funnel-level targeting that moves users from awareness through to active, paying customers via sequential ad delivery.
Running Meta Ads Already? Let Us Show You What You Are Missing.
A free audit takes 30 minutes and typically uncovers thousands of rupees in wasted spend or untested opportunity.
Book Your Free AuditNumbers That Matter
Average ROAS Across Meta Clients
Average CPL Reduction After Audit
Indians on Facebook and Instagram
Meta Ads — Honest Answers to Common Questions
Our Meta Ads management starts at INR 15,000 per month, plus your ad spend. Most clients invest between INR 30,000 and INR 1,50,000 per month in ad spend depending on their category, competition, and growth goals. We will tell you the minimum viable budget for your industry before you commit — if your current budget is too small to be competitive, we would rather say so upfront than take your money and deliver weak results.
Both platforms run through the same Meta Ads Manager, and in most cases we run campaigns across both simultaneously. Instagram generally performs better for visual products, D2C brands, and audiences under 35. Facebook tends to work better for lead generation, older demographics, and categories like real estate, education, and financial services. The right mix depends on your product and audience — we test and let the data decide rather than making assumptions.
Yes. Creative is included as part of the service — static images, carousels, Reels, and short video ads produced in-house. We do not hand you a brief and ask you to source visuals. We research what is working in your category, produce multiple variations from the start, and run structured A/B tests to find winners quickly. When a creative starts to fatigue, we replace it before performance drops — not after.
We implement three layers of tracking: Meta Pixel on your website, Conversions API for server-side event passing, and UTM parameters for cross-platform attribution in Google Analytics. This combination recovers most of the signal lost by iOS opt-outs and ad blockers. If you are running Meta Ads without Conversions API, you are likely under-reporting conversions by 20 to 40 percent — and your campaigns are optimising on incomplete data.
Meta campaigns go through a learning phase — typically 7 to 14 days — where the algorithm gathers enough conversion data to optimise delivery. During this period results can be inconsistent and costs may be higher than the eventual steady state. Most campaigns reach reliable, optimisable performance within 30 days. Full creative and audience testing cycles take 60 to 90 days. We set accurate expectations at the start so you know what each phase looks like.
Yes — and they are often underused in B2B. While LinkedIn is the obvious choice for professional targeting, Meta Ads offer significantly lower CPMs and strong targeting through job titles, industries, company size, and interest signals. We have driven qualified pipeline for SaaS companies, consulting firms, and professional services businesses through Meta at a fraction of the LinkedIn cost. The creative approach is different from B2C — thought leadership content, webinar promotions, and lead magnets tend to outperform direct-response ads.
You get a live dashboard showing impressions, reach, clicks, conversions, cost per result, ROAS, and creative-level performance — available any time, not just when we send a report. We also send weekly summaries of what changed, what we tested, and what we are doing next. Monthly strategy reviews look at the bigger picture and plan the next 30 days. If something stops working, you will hear from us before you notice it yourself.
Your Customers Are on Meta. Let Us Make Sure They See You.
Get a free audit of your Meta Ads account — or a fresh strategy if you are starting from scratch. No commitment, no sales pitch, just an honest assessment of where you stand and what you should do next.
Get Your Free Meta Ads Audit